home > interactive
solutions > retail
solutions > cox high speed internet
Strategy
When Cox Communications wanted to connect and
market their high speed Internet service through key retailers,
they chose Frank Mayer & Associates, Inc. to develop an
interactive retail solution. This interactive retail solution
displays a strong Cox branding message and encourages consumers
to try Cox High Speed Internet and sign up in the store.
Results
The trial and wide scale rollout of almost 400 units
has increased the sales of the Cox High Speed Internet service
dramatically. The first weekend in the field, these units produced as many sales in 2 days s had been made in a two-week period previously.
Awards
Silver Design of the Times
POPAI Gold OMA Winner
CTAM Gold Marketing Excellence Award
|
