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Strategy
The John Deere
Live kiosk was created to help customers select their preferred
product and to apply for instant credit within John Deere dealerships.
As a result, John Deere has leveraged their technology investment in a sophisticated
company Web site, while offering greater value to their retail customers.
In addition, the kiosk offers the dealer access to an expanded virtual inventory
through a special online ordering system.
The design of this retail kiosk was ideal
for dealerships and includes a small footprint and an invitingly
simple look, to increase
brand awareness.
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