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Strategy:
Showcasing “live” product, Microsoft Corporation was interested in providing consumers with the chance to experience and test the features of each device on the Microsoft® Windows Mobile® Global display. Placed in retail locations, this custom interactive solution also accommodates Microsoft’s most current marketing and advertising campaigns. With changeable graphics, it arrives in an easy plug and play mode.
Results:
Retailers have welcomed this display and sales have increased where the display was used compared to stores without the units. Interactive Solutions were placed both domestically and internationally.
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