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MICROSOFT® GAMES FOR WINDOWS® KIOSK

Strategy
Microsoft® Corporation was interested in producing a kiosk to broaden their retail impact on the consumer. The gaming kiosk was designed to support the PC Gaming software that runs under Windows® and Windows Vista™ based PC systems.

The Microsoft® Games for Windows® kiosk allows consumers to experience and demo a variety of PC games running in this gaming environment.

Enhanced with backlit headers and updatable graphic panels on the front and back side, consumers are attracted to interact with the current demo’s being showcased and give these Games for Windows® designed games a test drive!

Results
Initial response to the kiosk by retailers and consumers has been positive. Results on the kiosk’s effectiveness are not available at this time.

Awards
2007 BRONZE Design Of the Times