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NICKLAUS GOLF INTERACTIVE

Strategy
Creating a total in-store merchandising environment for the Nicklaus Golf line of golf products, this retail interactive solution provides consumers with the ultimate shopping experience.  By providing a custom, interactive program and providing product information, consumer’s can obtain all features/benefits of the Nicklaus products from one permanent display.

Results
Placed throughout the U.S. and Europe, this modular display was manufactured for three different configurations, which was an advantage for the different sized retailers.

Award
POPAI Gold OMA Winner
POPAI Platinum World Merchandising Award