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WAL-MART INTERACTIVE GAME CABINETS

Strategy
Wal-Mart wanted to consolidate all of the game systems and games into one prominent area to make it a one-stop shopping experience for consumers. The Interactive Game Cabinets have a unified look and allow conusmers to view a variety of games and try out the different gaming systems for themselves.

These displays are unique as they have been designed to accommodate many different sized stores and can hold a large amount of product.With backlit header graphics these displays draw attention to the gaming department and have been well received by the Wal-Mart stores.

Awards
2007 Gold OMA